Epson EcoTank

I worked with Rain the Growth Agency on a Direct-to-Consumer campaign for their client, Epson. Traditional inkjet printers use expensive ink cartridges that are very small, and very expensive. Every printer owner knows how frustrating it is to constantly run out of ink, but very few know there is better option. We needed to educate our audience on the relatively unknown “supertank printer” category, and give them the confidence to try something new. To help build trust we reached out to real EcoTank users for their testimonial, and were fortunate to have a very well-known and trusted brand spokesperson.

We created :120s and :60s for broadcast, as well as shorter lengths for digital and social.